Senior Lifecycle Marketing & Retention Manager – Full-Time

We’re looking for a senior-level Lifecycle Marketing & Retention Manager to take full ownership of our email and SMS ecosystem and help scale one of Australia’s fastest-growing eCommerce brands.

This is not a campaign-execution rol,  it’s a strategic, hands-on position where you’ll design, build, and optimise the full lifecycle engine that drives retention, revenue, and loyalty across our entire business.

If you’re someone who thrives on analytics, segmentation, experimentation, and delivering measurable growth, this is the opportunity to make a direct impact and shape how a high-performing brand scales globally.

What You’ll Own

• End-to-End Lifecycle Strategy: Lead the full email and SMS strategy across Klaviyo and MessageMedia, from audience growth and segmentation to automation and campaign orchestration.
  
  

• Daily Sends & Campaign Optimisation: Own all email and SMS sends — testing timing, messaging, subject lines, offers, and creative angles, while continuously improving performance and engagement.
  
  

• Segmentation & Personalisation: Build sophisticated segmentation frameworks (VIP, high-value, lapsed, bulk buyers, behavioural triggers) to shift campaigns from “blast everyone” to hyper-targeted and site-gated.
  
  

• Flow Design & Automation: Audit, optimise, and expand automated flows — from welcome and abandonment to post-purchase and win-back — with data-driven testing and clear revenue attribution.
  
  

• Data, Testing & Analytics: Implement a robust experimentation framework (UTMs, holdouts, offer types, send times) and build reporting dashboards to track key metrics like CTR, CVR, AOV, ROI, list growth, and fatigue.
  
  

• Cross-Channel Integration: Collaborate with paid media and creative teams to align lifecycle campaigns with broader marketing activity, maximising impact across channels.
  
  

• Scalable Documentation & SOPs: Establish processes, documentation, and best practices to scale lifecycle efforts efficiently across the team.
  
  

What You Must Know Cold

• Klaviyo: advanced flows, segmentation, branching logic, suppression
  
  

• Shopify Liquid: promo gating by tags, UTMs, sessions
  
  

• MessageMedia (or similar): dispatch logic and audience control
  
  

• Attribution & Analytics Tools: GA4, Triple Whale (or similar) for attribution modelling, cohort reports, and holdout testing
  
  

• Fatigue Logic & Engagement Decay: how to balance send frequency and reactivation
  
  

• Lifecycle Strategy: aligning flows and campaigns with seasonal calendars and audience lifecycles
  
  

Who We’re Looking For

• You have proven experience building full lifecycle and retention systems from the ground up — not just running campaigns.
  
  

• You are deeply analytical and obsessed with testing, segmentation, and continuous improvement.
  
  

• You understand how to balance revenue goals with long-term retention and know how to build scalable systems that reduce discount dependency.
  
  

• You’re proactive, highly accountable, and comfortable working directly with founders and senior leadership.
  
  

• You thrive in fast-moving eCommerce environments and want to build systems that scale globally.
  
  

✨ Bonus Points If You…

• Have worked with fashion, homewares, or accessories brands
  
  

• Understand retail + B2B lifecycle strategies
  
  

• Have experience in Australian, UK, or US markets
  
  

What We Offer

• A full-time, remote role with long-term growth potential
  
  

• The opportunity to own and build the lifecycle engine of a scaling Australian eCommerce brand
  
  

• Direct access to leadership and fast decision-making
  
  

• A high-performance, collaborative team where ideas turn into action