This role exists to:

• Define what matters most in the new era of AI & SEO (and what doesn't)
• Audit sites and diagnose real ranking issues, ways to improve things, etc.
• Guide the execution team so strategy actually turns into results

This is not a content role and not an execution-only position. It’s a strategy-first role designed to reduce leadership bottlenecks and bring clarity to how SEO is done across the company. You should have a very overhead understanding of how SEO, AI, and content systems work and can ideate strategy (programmatic pages for a client, adding more authority on their blog page, adding “for LLM” sections at the top of pages, etc.). These are the things that matter, then you will work with SEO specialists and assign them work to actually implement these changes. You should know how tools like OpenAI/Anthropic API’s work, understand WordPress & page builders to delegate other members to make updates etc.

What success looks like:

• You can look at a website and answer after doing research:

- Why it's not ranking where it should

- What needs to be fixed first (and why)

- What the team should stop doing (or start)

- How SEO efforts should translate into leads and growth  (assuming the                      only thing that matters is getting our clients more traffic leads). This is                       mindset.

• You prioritize clarity and impact over volume and generic "best practices".

Key responsibilities:

SEO strategy & auditing

• Audit websites (technical, on-page, local, structural) and identify the real blockers to preformance
• Diagnose ranking issues that go beyond content (e.g., local signals, site structure, authority, schema, citations, reviews)
• Define SEO priorities and roadmaps based on impact, not effort
• Continuously evaluate what is working vs. what is wasted effort

Strategic direction for execution

• Translate SEO strategy into clear direction for:

   - SEO specialist

  - Content teams

  - Developers (through PM coordination)

• Decide what content should be produced and what should not
• Provide clear guidance that helps execution teams move faster and with confidence
• Identify blockers that we need to stop

Systems & scalability

• Help build repeatable SEO frameworks that can be applied across multiple clients
• Improve how SEO strategy is documented, communicated, and executed
• Support the evolution of internal systems and workflows related to SEO

Collaboration

• Partner closely with leadership on SEO direction and priorities
• Work alongside project management to ensure strategy becomes action
• Participate in recurring strategy discussion focused on clarify, alignment, and results