Position: Virtual Assistant – Social Media, Lead Engagement/Nurturing    & Content Creation (Luxury Beauty Brand)

Location: Remote
Hours: 30+ hours/week (with potential to grow)
Time Zone Requirement: Must be available 9 AM – 4/5 PM Pacific Time (PST)
Start Date: ASAP
Pay: Competitive, based on experience

We are a growing luxury aesthetics and beauty brand looking for a results-driven, creative, and detail-oriented Virtual Assistant to help us build our brand, engage directly with leads, and nurture online conversions.

This is a high-impact role where you’ll take ownership of content creation, direct client communication, group engagement, and light local SEO duties. You must have experience and confidence representing a premium brand tone in beauty, skincare, PMU, and body art services.

🔧 Key Responsibilities

• Create social media content using brand-provided photos and videos (Reels, carousels, captions using Canva or similar tools)
• Schedule & manage posts using Meta Business Suite, Later, or Planoly across Instagram, Facebook, TikTok
• Write in the voice of our luxury brand (refined, trustworthy, approachable)
• Manage and reply to DMs and emails — convert inquiries into booked consultations
• Proactive lead follow-up (via DMs, email, or CRM tools like HoneyBook or spreadsheets)
• Inbox management and leaf nurturing  (filtering, labeling, replying, escalating as needed — in real time during PST hours)
• Engage in online groups (e.g. local moms’ groups, small business communities) to raise awareness and represent the brand
• Manage our private Facebook group (moderation, posting, engaging members, driving interest)
• Post geo-tagged content on Google My Business (light duty, just 1–2 times/week after geotagging photos)

✅ You MUST Have:

• Full availability 9 AM – 4/5 PM PST, 30+ hours/week
• Experience using Meta Business Suite, including Facebook Groups & IG scheduling
• Experience creating content from raw media (Reels, short-form, carousel graphics, etc.)
• Excellent written English — clear, warm, luxury-aligned tone
• Strong understanding of social media strategy + client acquisition flow
• CRM tracking experience (HoneyBook, Dubsado, or organized spreadsheets)
• Familiarity with Canva, Google Drive, and email tools like Flodesk, Mailchimp, or Klaviyo
• Ability to proactively manage tasks, follow up with leads, and maintain detailed tracking

💡 Bonus Points If You:

• Have experience in the beauty, aesthetics, or personal service space
• Have worked with Google My Business (GMB) and basic local SEO
• Understand the client journey from social interaction to booking
• Have supported personal brands, medspas, PMU artists, or similar businesses

📌 To Apply:

Please submit the following:

1. Resume or CV
2. Social media accounts or content samples you’ve created (Reels, posts, stories, etc.)
3. One short intro video (2–3 mins max) explaining:
   • Your relevant experience with social media & lead engagement
   • Any experience in the aesthetics or beauty industry
   • Your weekly availability (confirming PST hours)