How to Write a Job Post That Attracts Great Remote Workers

A good job post does three things. First, it filters out people who aren’t a fit. Second, it attracts people who are exactly what you need. Third, it starts building trust before you even talk to someone.

The Philippines has some of the most talented remote workers in the world. But they also have options. 

A lazy job post signals that you might be a lazy employer. And the best people skip those entirely.

When you write a clear, detailed post, you’re doing something else too. You’re saving yourself time. You’ll get fewer applications, but the ones you get will actually be worth reading. Here’s how

Separating Required Skills From Nice-to-Have Skills

A lot of employers write job posts that sound like they want a marketing director, a graphic designer, a video editor, and a copywriter all in one person for $800 a month. 

That’s not realistic. And it makes qualified people skip your post because they simply assume you’re asking them to do a job for an entire team.

Required skills (the non-negotiables):

• Fluent English communication (written and verbal)
• 2+ years of experience in customer support
• Comfortable with Zendesk or similar ticketing systems
• Reliable internet connection (at least 25 Mbps)

Nice to have (things that would be helpful but aren’t dealbreakers):

• Experience with Shopify or e-commerce platforms
• Previous work with US or Australian clients
• Basic graphic design skills for creating support documentation

When you separate these, you do two things. You stop scaring away great candidates who have 80% of what you need.

And you give people permission to apply even if they’re not perfect.

Platforms such as HireTalent.ph had already verified their talent pool meaning the candidates that will apply for your job post would like have the skills that you need.

What to Include About Your Company and Compensation

Here’s the thing about salary ranges.

You don’t need to offer the highest pay in the market.

You just need to be honest about what you’re paying. Someone looking for ₱50,000 a month won’t waste your time if you’re offering ₱25,000. That’s good for both of you.

Briefly describe your company. What do you do? How big is your team?

You don’t need to write a novel. Just give people enough to picture working with you.

How to Write Clear Job Application Instructions

This seems obvious, but you’d be surprised how many job posts end with “send your resume” and nothing else.

Good application instructions:

“To apply, please submit the following through HireTalent.ph:

1. Your updated resume
2. A short message (3-4 sentences) explaining your relevant experience
3. Your availability (start date and weekly hours)

In your message, please include the word ‘pineapple’ so we know you read these instructions carefully. Applications without this word will not be reviewed.”

That last part? It’s not about pineapples. It’s about finding people who actually read instructions. If someone can’t follow simple application directions, they probably won’t follow your processes either.

Also, tell people what happens next. “We’ll review applications on a rolling basis and contact qualified candidates within 5 business days for a video interview.”

Now they know not to panic if they don’t hear back in 24 hours.

Use Keywords Naturally in Your Job Post

People search for jobs using normal words. “Customer support Philippines remote.” “Social media manager work from home.” “Bookkeeper part time.”

Use those phrases naturally in your post. Don’t stuff keywords into every sentence like you’re trying to game a system. Write like a human, and the right words will show up on their own.

If you’re hiring for a specific platform or tool, mention it multiple times in context. Someone searching for “Salesforce” or “HubSpot” will find your post if those tools are genuinely part of the role.

Job Posting Checklist Before You Publish

Run through this before you post:

• Job title is specific and searchable
• Responsibilities are listed in order of time spent
• Required skills are separated from nice-to-haves
• Compensation range is clearly stated
• Work schedule and time zone are mentioned
• Application instructions are crystal clear
• You explained what happens after they apply
• You read it out loud and it sounds like a human wrote it

If you can check all those boxes, you’re ahead of 90% of job posts out there.

The best remote workers in the Philippines have options. Your job is to show them why working with you is the option they should choose. A great job post is how you start that conversation.